Leveraging your business with Search Engine Optimization
The internet is vast, right now there are about billions of pages indexed by Google excluding duplicate pages and irrelevant pages. Everyone wants to get their feet wet on how the internet can innovate your business. True enough, many businesses were successful because they simply had a website and some keywords. These days thing have changed as search engines like Google favor good relevant content at frequency and scale.
The key to success is the searchers finding you on the top search engines. Google is the largest of the search engines commanding about 65% of search volume over competitors like Yahoo and Bing. Google devised a complex algorithm which is based on page rank which is an indicator of link popularity and trust. This algorithm takes into account some 200 ranking factors but the biggest factors are number of indexed pages of content and links. It is also important to make sure that your web content is relevant as you wouldn’t want to do a search for swim suits and come to a web page for currency trading. The more relevant your site is the more it will appear at the top of organic searches.
Thus, organic search engine optimization is the process of optimizing you web pages for inclusion into the natural search results. These are the search results that appear on the left side of the page and it has been proven that 2/3rds of the eyeballs go to that side. You may have heard of SEO before through various promotional ads and from Google. However it takes time and expertise to do it right and keep your content on the top pages. If you do this the wrong way or are do what is called “Black Hat SEO”, you will end up being slapped by Google – and no one would want that, because you could get DE indexed by Google.
What are the various aspects of search engine optimization?
Here is a quick list of what you can do to get started doing SEO on your site.
Market research – Conducting research on your market and developing a strategy against your competitors is critical to your online success. You can get a head start by doing a quick check on your competitor’s and make a comparison with you own site. Set a SMART (Specific, Measurable, Attainable, Realistic and Time bound) goal on what you wanted to achieve.
More research – Keywords are one of the most important elements but it doesn’t happen by its self it takes work. Keyword research is a tedious work and time consuming but it is absolutely critical that you get it done. You need to go after keywords with the most amount of searches and that have an acceptable level of competition. Once you build a good base of keywords