Internet Marketing SEO
Internet marketing/SEO or search engine optimization which is the process of ranking web pages on the organic or natural side of the search. All of the search results on the left side of the page in the SERPS or search engine results page are known as organic listings.
Unlike sponsored links which are paid advertising positions, the organic side of the listings are ranked for based on a number of factors. SEO is in demand because 2/3 of the views focus on the organic results.
On Page verses Off Page Optimization Factors
Typically the items on your website within your direct control are known as on page factors. On page factors include:
- Title tags
- Keyword optimized content
- Alt image tags
- Internal links and anchor text
Off page factors are usually items outside of your website which include the following:
- External links
- Anchor text
There are some 200 factors that influence the algorithm of the major search engines. Some of our advanced testing has shown that beyond scaling content and relevant high authority backlinks that social media buzz also plays a factor. Some of these social buzz influences include:
- Social media properties like Facebook, YouTube and Twitter
- Bookmarking sites like Digg, Stumbleupon and Reddit
- Forum traffic
- Type in traffic and referral sites
- RSS Feeds and Mixers
In it’s simplest form SEO or Search Engine Optimization can be prioritized based on the scale of your content and backlinks. The other critical factors are the relevance and authority of other sites linking to your site.
What’s a backlink?
In general links are url’s or universal record locators known as other websites on the web that link back to your website. There are internal links which are the links on your site that link to other pages within your site and there are external links which represent other sites linking in to yours.
External links are the most critical factor historically in ranking your site within the first few positions on the search engines. In the old days of SEO a company could more or less set it and forget it. These days the search engines favor frequency of content which is why blogs and fresh relevant content are critical to your ranking success.
Call us today or fill out our contact form to learn how your site can earn a top ranking in the search engines.